Fake Volvo ad made with AI stirs marketers—the creator offers 5 tips for using text-to-video tools

A mock video ad for Volvo went viral this week for appearing authentic, despite being entirely generated by AI and having no connection to the Volvo brand.

This is a companion discussion topic for the original entry at https://adage.com/article/digital-marketing-ad-tech-news/fake-volvo-ad-made-ai-intrigues-marketers/2568706